July 2019-August 2026
· Led original creative development across approximately 75% of assigned work, developing customized visual concepts tailored to individual properties, markets, audiences, and transaction objectives while maintaining Berkadia brand standards on corporate-branded deliverables.
· Advanced from Core Designer to Senior Graphic Designer within Berkadia's nationwide creative organization, serving as one of six Core Designers within an approximately 30-person design team and supporting Investment Sales teams across Boston, Los Angeles, Tampa, Washington, D.C., and other U.S. markets.
· Partnered directly with Project Managers, Senior Managing Directors, Managing Directors, Mortgage Bankers, and Financial Analysts to develop sophisticated marketing materials supporting multifamily commercial real estate transactions valued from tens of millions to hundreds of millions of dollars.
· Managed approximately five concurrent creative projects during a typical week, balancing stakeholder feedback, revisions, production requirements, competing priorities, and transaction-driven deadlines.
· Improved creative workflows and onboarded Project Managers and Investment Sales teams in new branches on content submission, asset organization, editing, revision processes, and effective collaboration with the design function.
· Designed customized Broker Opinion of Value (BOV) proposals and Offering Memorandums, translating complex property, financial, market, and location information into compelling visual narratives for property owners and prospective buyers.
· Created custom infographics, points-of-interest and location maps, property flyers, condensed brochures, social media content, and other transaction-specific print and digital marketing assets.
· Built and continuously improved creative asset libraries, templates, and design resources to increase workflow efficiency, consistency, and accessibility across recurring projects.
· Received multiple company recognition awards for creative quality and design execution.
2018-2019
· Served as an in-house graphic designer supporting print and digital creative needs for a global sports and fitness supplement company.
· Designed materials supporting new and existing products while maintaining established brand standards and production requirements.
2013-2018
· Designed branding and marketing collateral for clients in the student housing industry across a five-year agency tenure.
· Managed and supported a junior designer, providing creative direction and oversight while maintaining project quality and client expectations.
2018-2019
· Served as an in-house graphic designer supporting print and digital creative needs for a global sports and fitness supplement company.
· Designed materials supporting new and existing products while maintaining established brand standards and production requirements.
2007-Present
· Founded and operate an independent graphic design practice serving 100+ clients ranging from individual businesses and nonprofit organizations to established corporate clients across real estate, legal, defense/government, education, healthcare, technology, and other industries.
· Manage the full client and creative lifecycle, including business development, client acquisition, consultations, proposals and competitive bids, project scoping, creative direction, design execution, revisions, production, vendor relationships, and final delivery.
· Develop comprehensive visual solutions across brand identity, logo design, print and digital marketing collateral, multi-page corporate documents, presentations, brochures, flyers, and other business communications, tailoring each engagement to client objectives, audiences, and brand requirements.
· Provide creative direction and strategic design consultation, translating business objectives and client concepts into cohesive visual identities and polished communications for print and digital applications.
· Manage multiple independent client engagements while maintaining responsibility for project schedules, budgets, vendor coordination, quality control, stakeholder communication, and successful delivery.
· Built and maintained long-term client relationships through referral-driven business development, responsive service, creative problem-solving, and consistent execution across more than 19 years of freelance design work.
· Selected client experience includes Goldman Sachs, OnSemi, Republic Services, CrimeRisk AI, MOCSE, My Block Report, and Synchron Federal.
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